His brand name & pen name were strategically made to be catchy (all starting with the word D) & he was a defining example of how to write compelling sales letters and make a killing on back-end sales (he sold about 20 higher-priced products).
His dating empire reportedly pulled in a good million per year, although he sold it recently to focus on his business-growth products.
Putting the page numbers next to each point shows just how value-packed the book is.
Another element he really nailed were his use of bonuses.
Today I wanted to look backwards at where this whole PUA book phenomenon started from and talk about the original that got every thing started, David De Angelo’s Double Your Dating ebook…
De Angelo was originally a real estate and mortgage broker in San Diego, where, shortly after moving there, he was experiencing frustration in his attempts to date women.
As a result of this he began seeking out some of the recognised naturals on the subject of dating, including Eric Von Sydow, Steve Piccus and Ross Jeffries.
This opt-in form may look common today for many of you.
The headline may seem mildly appealing, but remember, this was running in 2001, a time when you probably didn't even consider the concept of marketing online. The headline/bullet formulas & opt-in copy are still applicable today & it's worth noting that the reason why it's still applicable is because it's simply good copywriting applied to the web. He used evergreen concepts & successfully applied them on the internet.